![]() While most NFTs are minted on Ethereum and sold on OpenSea, there are many larger projects which benefit from using alternative blockchains and even creating their own websites or marketplaces. When planning how to start an NFT project, there are two early decisions that are vital to its success: where you’ll sell your NFTs, and which blockchain you’ll mint them on. And the commitment to the vision and community drove continued value. This story, voice, and vision is what captured people. It had a professional website, a fun and lighthearted brand voice, and was committed from the outset to creating benefits for an exclusive community.īAYC created a world that people could only join by buying their NFTs. The project had a roadmap which detailed its future and what it would give back to early buyers. The Apes exist in a future where early crypto investors, wealthy beyond belief, gather at a yacht club with like-minded Apes. It was launched with a narrative and a vision. ![]() ![]() And the most successful projects tell a compelling story to ensure their audience understands the same value propositions.īored Ape Yacht Club (BAYC), for example, isn’t just 10,000 images of different apes. Successful NFT projects have these questions clearly answered before anything else. Why will people be trying to get their hands on them for years to come?.How are they different from other NFTs?.To answer that, you need to ask yourself: Whether it’s images, videos, avatars, or merchandise, there’s one core question you need to answer: why should people buy your NFTs? Let’s start with the assumption you already have the assets you want to turn into NFTs. Ensure your website is prepared for high traffic.Here are the 9 steps successful NFT projects nail that you should consider for your NFT launch: In this article, we draw on these insights and showcase success stories from some of the biggest NFT projects to outline the key preparations you need to make and the tough questions you need to answer to start your NFT project and pull off a successful NFT launch. And over the past 2 years, we’ve worked with many high-profile NFT projects to ensure their drops are fair and problem-free. How can you launch a successful NFT project?įrom over a decade working with product releases in ticketing, electronics, and sneakers, we’ve learned a lot about successful drops and launches. How can you promote your NFTs to build hype and community? So how can you avoid launching an NFT collection that falls flat? For every issue-free NFT drop, there are dozens that suffer technical difficulties, website crashes, and exploitation by bots and attackers. Alongside these big players, NFT collections by artists, developers, and creators of all kinds are thriving and seeing major success.īut for every highly successful NFT collection, there are dozens that fail to capture anyone’s attention. Everyone from Disney to Ticketmaster to the NBA released NFTs this past year.
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